Digital

Although I came from a background in print, my role as Senior Graphic Designer headed increasingly into digital media. Although I still like working within CMYK, RGB's pretty great too. 

The images to the right are interactive screens that were located in the backs of taxis (videos were displayed on the payment unit, specifically). They are microsites that could be accessed during videos that played during the customer's taxi ride. The user would press the horizontal banner to launch the microsite. These were wireframed to ensure maximum click-rates. Created in Photoshop.  

Examples include an informative product & branding site, a microsite wherein the user can choose which song they want to hear and a microsite that lists out various cocktail recipes.